Your Facebook Ad, especially if in the right-side column, will require much shorter text than you can utilize on your landing page. Now, to perfect the transition from Ad to landing page, it’s vital to use the same copy on both.
They even used a similar blue for text on the landing page as the default blue Facebook uses for the Ad headline: They used the same pair of glasses and white background on their Facebook Ad as they did on their landing page. This will make your landing page seem like a direct extension of your Ad, which will decrease confusion and mistrust in your visitors, causing them to convert more.Ĭheck out a great example of this done right by Clearly Contacts. Do your best to use the same color template in both the Ad and your landing page. One other important piece to note is the color of the Ad image. So you need to find an image that works in both sizes. This can cause some issues for certain images, as the max pixel size of a right-side Facebook Ad is 100 x 72 px, while you’ll probably use dimensions upwards of 400 px for the image on your landing page. More than anything, I recommend using the same image on your landing page as you do in your Facebook Ad – just a larger version, of course. There are two things that you need to match up between your Facebook Ad and your landing page to minimize confusion as much as possible: imagery and copy. So if the Ad you show them on Facebook looks completely different than your landing page, you’re going to confuse people – confusion leads to drop-offs and a low conversion rate.
This expectation stems ENTIRELY from what you show them in the Ad. When a person clicks on your Ad, they have a general expectation of what they’re going to see when they are directed to your landing page. Your Landing Page doesn’t use the same image/copy as your Ad
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